https://riverbedmp.com/blog daily 0.75 2023-02-15 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1598984434335-INU9G71HJJAIEHCGZ0PI/beach-dawn-dusk-1144176.jpg Blog https://riverbedmp.com/blog/2023/2/15/authenticity-vs-risk-the-evolving-world-of-earned-media-relations monthly 0.5 2023-02-16 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1676501187044-931XK4K9VN7SQUMASZEE/loic-leray-fCzSfVIQlVY-unsplash.jpg Blog - Authenticity vs. Risk- The Evolving World of Earned Media Relations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://riverbedmp.com/blog/2023/1/9/dr-pr-explores-community-challenges-facing-pr-pros-how-to-thrive-not-survive monthly 0.5 2023-01-24 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/4e1b8c13-fbe6-40d9-9d79-5f69692ac3ec/Dr.PR_Twitter_Banner_13.jpg Blog - Dr. PR explores Community Challenges Facing PR Pros; How to thrive, not survive! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://riverbedmp.com/blog/2023/1/6/dr-pr-is-in monthly 0.5 2023-01-24 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/07a8febb-c65a-41b4-b2a9-45a3868c7b33/Dr.PR_Final_Logo.png Blog - Dr. PR is In! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://riverbedmp.com/blog/2021/11/2/data-shows-reporter-response-rates-to-pr-pitches-down-32-year-over-year monthly 0.5 2023-01-06 https://riverbedmp.com/blog/2020/10/1/b7sz6a1s9haco4x1l9p4erwq24h28g monthly 0.5 2020-10-01 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1601574997091-ALZ9V1A1XM2OM7VHPHVM/pexels-nick-bondarev-4326734.jpg Blog - Evolving Times Provide Opportunity To Convert PR into Tangible, Scalable Solution https://riverbedmp.com/blog/2020/3/3/part-3-competitor-coverage-provides-brand-opportunity monthly 0.5 2020-10-01 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1601574773117-NNQQFKABZR4EE65PAS53/daniel-giannone-LVC3OO3ihA0-unsplash.jpg Blog - Part 3- Competitor Coverage Provides Brand Opportunity https://riverbedmp.com/blog/2020/2/16/importance-of-a-proactive-opportunistic-earned-media-strategy monthly 0.5 2020-02-19 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1581890128785-N3B9QZDYCJRRNRE2E75P/radar-sonar-closeup-1280x720-istockphoto-1024x576.jpeg Blog - Part 2- Reactive Earned Media Protocol https://riverbedmp.com/blog/2020/1/30/generating-earned-media-in-face-of-no-news-pt-1 monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1580856012142-OD55T8IZU8HWJD5D11I2/NoNewsfinal.jpg Blog - Generating Earned Media in Face of “No News”- Pt. 1 https://riverbedmp.com/blog/2020/1/30/reality-check-pitch-perceptions-demystified monthly 0.5 2020-02-04 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1580855857183-R8YEN3TJKQMWGVGC0LYQ/PVR.png Blog - Reality Check- Pitch Perceptions Demystified https://riverbedmp.com/blog/2020/1/30/improve-earned-media-outcomes-by-approaching-like-a-reporter monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1580855938315-XHOCELJ47VL62HEU9NE8/AhHahweb.jpg Blog - Improve Earned Media Outcomes by Approaching like a Reporter https://riverbedmp.com/blog/2020/1/30/frustration-point-where-pitches-go-wrong-every-single-day monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1580849249011-373N2I98GXERJD7BKOAN/CTCMBrookman.jpg Blog - Frustration Point: Where Pitches Go Wrong Every Single Day... https://riverbedmp.com/blog/2020/1/30/trial-3-getting-a-reply-mastering-the-earned-media-cta monthly 0.5 2020-02-05 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1580864914368-6IEVRS26Q5ECNY1FOVD5/black-and-white-black-and-white-monochrome-707676.jpg Blog - Trial 3- Getting a Reply; Mastering the Earned Media CTA https://riverbedmp.com/blog/2020/1/30/thriving-in-the-earned-media-gauntlet-trial-2-know-your-assets-amp-pitch monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1580848214597-1F9U6U8WWNSI50EHAX2P/Trial2.jpg Blog - Trial 2- Know Your Assets & Pitch https://riverbedmp.com/blog/2020/1/30/thriving-in-the-earned-media-gauntlet-trial-1-know-your-audience monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1580847948316-6E4YVFAFUR3RLRSWC1XS/Trial1.jpg Blog - Thriving in the Earned Media Gauntlet- Trial 1- Know Your Audience https://riverbedmp.com/blog/2020/1/30/control-the-controllables-every-earned-media-goal-has-a-tangible-path-leading-there monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1580411626292-Y1BGQQ0CSYDO3OB109TM/image-asset.jpeg Blog - "Control the Controllables-" Every Earned Media Goal has a tangible path leading there https://riverbedmp.com/blog/tag/%23pr monthly 0.5 https://riverbedmp.com/blog/tag/%23earnedmedia monthly 0.5 https://riverbedmp.com/blog/tag/%23publicrelations monthly 0.5 https://riverbedmp.com/home daily 1.0 2023-01-10 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1551889443323-MYFMMT3YHO4XTLMQKVMT/kazuend-26663-unsplash.jpg Home - Services Ready to take the guesswork out of Media Relations? RMP is successful in 86.2% of engagements and offers a “guarantee to reporter engagement” option. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1613417408026-9XD56KZNWJ4ECUEFYTPT/guilherme-stecanella-SZ80v2lmhSY-unsplash.jpg Home - FAQ Explore answers to frequently asked questions on how we work with partners. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/4e1b8c13-fbe6-40d9-9d79-5f69692ac3ec/Dr.PR_Twitter_Banner_13.jpg Home - Dr. PR; Evolving Media Relations Into Tangible, scaleable Marketing solution The importance of matching team experience to the specific PR challenge https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1551889239971-T99T1PQ1RWORTS4E5FIU/nature-ocean-river-60685.jpg Home - About Explore RMP’s network of award-winning experts with PR, Brand and/or Media; matching the challenge to the expert. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1580927379012-DGZYYY9MRX0EZ6SKF14R/image-asset.jpeg Home - Blog Examine how Brand solutions are directly tied to identifying and communicating “Value” to the media target’s audience. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1553886402713-NRTWY3GIA2VE5LCYFZRQ/ville-palmu-190030-unsplash.jpg Home - our work Explore successful outcomes to a myriad of Brand challenges that RMP helped with; using existing assets and timelines. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1600292324074-X96RK7PRS0N4TQ5G7JCT/steve-huntington-374991-unsplash.jpg Home - What We Are Discover Riverbed MP’s Process, Philosophy and Mission; to improve the fractured relationship between PR Pros and Media. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1551887306593-BMHF5QZWPHJR7DZQ8HNH/beach-dawn-dusk-1144176.jpg Home https://riverbedmp.com/services daily 0.75 2023-01-23 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1598983360239-SL2869X856YDTGU4SI3E/beautiful-cascade-creek-460621.jpg Services https://riverbedmp.com/who-we-are daily 0.75 2023-01-27 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513380961-PTHFXE5U2S1FJSLPXUSD/tumblr_mh1iruZWLf1rkz363o1_1280.jpg Who We Are https://riverbedmp.com/what-we-do2 daily 0.75 2014-01-23 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513704892-X6RLQ8I6CZ7RH14SLT95/tumblr_mjco89cUVY1rkz363o1_1280.jpg What We Do OLD Draft https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513827835-7X0ZFXSD0X2H8JVTM0G7/tumblr_mqvsd7ij1c1rkz363o1_1280.jpg What We Do OLD Draft https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513762052-20QA8XOF4PAJV9MQ8VIT/tumblr_mlsetsKySj1rkz363o4_1280.jpg What We Do OLD Draft https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1551978888318-AXAPYL706ENO4CXHZAVC/jon-flobrant-65429-unsplash.jpg What We Do OLD Draft https://riverbedmp.com/contact daily 0.75 2019-04-03 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1551978682900-ZG7QCTJLSWELAGOUPEII/steve-huntington-374991-unsplash.jpg Contact https://riverbedmp.com/take-action daily 0.75 2018-08-27 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390597413198-XUEB2J3138YBEXDCIMC0/tumblr_migjb4LxOB1rkz363o2_1280.jpg Contact Us https://riverbedmp.com/case-studies-old daily 0.75 2020-03-04 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1553872005759-G6KPCBZD01HZLF04TXA8/black-and-white-board-game-challenge-997720.jpg Case Studies old - Global Food Brand Objective- Launch a new product into a new category for a household brand Challenges- This was new space for everyone involved; we were learning together in real-time. Tactics- Interviewed the experts (internally and externally) toward building Earned Media proof points; connected with select trade associations and journalists. Outcomes- Secured Earned Media coverage in key publications featuring brand’s entry into the category as a positive sign for the overall growth of the category. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1553885115983-N7B5MZW5S2HSGRYZ3UDV/evgeni-tcherkasski-1315524-unsplash.jpg Case Studies old - National Commercial Bank Brand Objective- Support National Philanthropic Activation aimed at reaching consumers Challenges- New marketing team’s initiative generated zero Earned Media in the first 15% of the program; not a single reply from a target. The only option was to succeed. Tactics- Within one business day, we massaged the external communication material using the same assets and material previously being utilized. We also diversified the media targets. Outcomes- 97% of remaining activation generated multiple positive Earned Media stories targeted at the appropriate audience. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1553871034858-V36ZJ58PG0N67I5IU98P/aron-visuals-322314-unsplash.jpg Case Studies old - Global Snack Brand Objective- Deliver an all-important Earned Placement in support of costly activation Challenges-Less than one (1) business day to pitch, secure and execute the interview opportunity that was aimed at two approved journalists. Tactics- Matching the assets along with the recent coverage from target journalists, we pitched on every platform available. Outcomes- Secured the top target with less than two (2) hours before the hard deadline. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1553884157951-CG78MQKKNFWIK5PZSWGP/abstract-art-artist-820673.jpg Case Studies old - Global Commercial Technology Brand Objective- Secure Eared Media Attention on the outcome of a legal case Challenges-The solitary asset we had was the outcome of a traditional corporate legal case; no standout information or content in the ruling. Tactics- Interviewed external industry experts toward building a larger narrative. Outcomes- Cover Story in a Top-3 Daily’s Business section on a growing trend that utilized my client’s legal case as the lead example. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1553883422581-MP80VLAF01DNCOJ4V7D9/achievement-agreement-body-language-1179804.jpg Case Studies old - Global Beverage Brand Objective- Generate Earned Media coverage highlighting the brand’s cause-marketing partnership. Challenges- Avoiding the overly promotional nature of the initial idea, we needed to create a path to a purely Earned Third Party Endorsement. Tactics- We unearthed a “human interest” story involving their cause-marketing partner presenting an authentic opportunity to promote the brand. Outcomes- Within a 24-hour period during Sweeps, we executed a Quadruple National Exclusive that included network news, daytime TV, magazine, and wire pieces. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1553882777058-V1D3A854NAEAQMEJ95CF/analysis-blackboard-board-355952.jpg Case Studies old - Global Retail Brand Objective- Replace an existing industry expert from their recurring role for National TV Challenges-There was no reason for a show to make a change from a proven commodity; the existing expert was in good standing. Tactics- Knowing the only variable was the content of the segment, we produced superior segment ideas for the shows to consider attached to the new expert. Outcomes- We successfully placed our expert across all morning, daytime, evening and late-night outlets, supplanting the existing expert. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1553713637857-GEVZ20EJCR3OSM24FDOB/jon-flobrant-65429-unsplash.jpg Case Studies old https://riverbedmp.com/home-original daily 0.75 2020-01-30 https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1553886402713-NRTWY3GIA2VE5LCYFZRQ/ville-palmu-190030-unsplash.jpg Home (Original) - our work See how we overcame diverse challenges that your brand can relate to on the path to success for our partners. https://images.squarespace-cdn.com/content/v1/5c2cdcba620b859e31145c45/1551889443323-MYFMMT3YHO4XTLMQKVMT/kazuend-26663-unsplash.jpg Home (Original) - Our Offerings Ready to improve the outcomes of your investment in PR as countless others already have? 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