Less than 4% of PR Pitches Globally Get Responded to by Reporter Targets (Source-Propel Media Barometers)
Earned Media Experts with optional “Guarantee to Reporter Engagement”
Riverbed MP’s network of Earned Media Experts have nearly a 90% engagement rate and include international Award-winning brand marketing professionals that are a combination of in-house and agency Communication professionals with 7-25+ years of experience in all industries; targeting consumer (B2C) and corporate (B2B) audiences. They are deployed within minutes and provide results immediately.
Reporters Show Their Frustration with PR Pros & Pitches Publicly
(Source- Muck Rack)
Earned Media Equation 2 Success Provides a path to consistent Media Relations Success
There is a tangible path to consistently and successfully generating Earned Media outcomes in targeted outlets that lies within their coverage. In every client activation, Riverbed MP identifies this unique “Earned Media Equation 2 Success” and engrains that within the teams’ core abilities; providing ROI beyond the engagement timeline.
Is Your Spokesperson “Brilliant” but not Breaking Through to the Broadcast Targets and/or not being Invited back?
“Reporter’s Voice” Media Training
Riverbed MP experts have trained everyone from startups to a Shark on ABC’s Emmy Award Winning Shark Tank. Specifically building the Media Training to fit the identified target outlets and reporters, Riverbed MP goes beyond delivering high-level strategic tips and focuses on the specific tactical paths a client should voice in interviews; effectively “breaking through” by becoming a resource to the reporter and outlet.
Selecting the Perfect PR Partner can be Daunting; Not for Riverbed MP led RFPs
Request for proposal (RFP) Searches
Riverbed MP has led the RFP search for clients spanning industry verticals . This scale-able offering includes entirely executing the entire process or to focus on specific areas for our partners. Given the extent of the Riverbed MP network of experts, we have direct sight lines into countless PR agencies and their varied strengths.
It’s Not What You Say, but How You Say it; “Control the Controllables”
“Reporter’s voice” Brand MeSsaging
Riverbed MP achieves successful “outcomes” by delivering value to the reporter’s audience. Knowing the path to continued success requires reporter’s wanting to speak with our client experts, we leverage the target’s audience’s previous coverage to provide a foundation that we build all messaging recommendations from.
71.4% of Partner Team Members We Collaborate With Are Promoted Within Nine (9) Months
MEdia Relations assessment & Development
Knowing that Media Relations is more Journey that can always be improved upon, and not a destination that can be reached, our partners are constantly evalauating and developing their team’s skills.’ Riverbed MP has developed proprietary assessment tools that illuminate the unique development path for the industry challenge.