The mutualistic relationship that should exist between PR pros and Media is broken, and the divide between both sides is only increasing; Most Media think it currently resembles a parasitic relationship.

RMP Mission

Riverbed Media Partners (Riverbed MP or RMP) creates a strategic process (“Earned Media Equation 2 Success”) to achieve any outcome for every Brand Marketing challenge.

RMP excels at achieving strategic outcomes that result in Brand Marketers directly and consistently engaging their key audiences of importance by delivering value to all audiences; Media targets included. 

RMP Philosophy

• We believe in trust, transparency, accountability, credibility and authenticity.

• We are facilitators of communication who believe in providing tangible recommendations that measurably increase results; using existing resources.

• Despite Earned Media being the only marketing tool that isn’t negotiated with a contract, there is always a tangible path that delivers ROI to all audiences.

• We work in all-inclusive project relationships; not the more common hourly retainer model. RMP measures success by achieving outcomes and measurable KPIs, not by counting hours.

RMP Proprietary Process

Using only existing programs, strategies, assets, and team communications, RMP unlocks scalable ROI opportunities for Earned Media success in the targeted outlets that matter; minimizing time investment for team. This scalable path to success, or EME2S, is engrained in the team for future deployment; beyond RMPs engagement.